
BUD LIGHT (1/7) | Up for Whatever part 1 - :30
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (2/7) | Up for Whatever part 2 - :60
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (3/7) | Behind-the-scenes Teaser
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (4/7) | Arnold Teaser
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (5/7) | Arnold Montage Teaser
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (6/7) | Cheadle & Llama Teaser
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist

BUD LIGHT (7/7) | Reggie Teaser
Agency | Energy BBDO & BBDO New York
CCO, Worldwide | David Lubars
CCO, New York | Greg Hahn
Exec. Creative Directors | Mike Smith & Ralph Watson
ACDs | Rick Williams & Marcel Yunes
Director of Integrated Production | Dave Rolfe
Exec. Producers | Dan Blaney & Diane McCann
Producer | Mona Lisa Farrokhnia
Director | Jeff Tremaine (Helo)
Editor | Ian Mackenzie (MackCut)
*Named as the most anticipated ad of Super Bowl XLVIII
*Generated over 27 million views on YouTube
*Featured on the cover of AdWeek (1.27-2.2.14 issue)
AWARDS
2015 Webby | Interactive Advertising: Integrated Campaign
2015 Epica Award | Silver - Film Drinks
2015 Cristal Festival Winner |
Silver - Digital: Online Video Best Promotion
2015 London International Awards | Silver - Live Events
2015 London International Awards | Silver - Social Media
2015 London International Awards | Bronze - Editing
2014 Cannes Lion | Silver - Promotion/Activation
2014 Cannes Lion | Bronze - Media
2014 Bronze Clio Award | Content
2014 AICP | Production
2014 FAB Awards | Branded Entertainment
2014 One-Show | Merit
2014 New York Festivals | Third Prize & Finalist
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